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So, why pink straighteners? According to a recent survey, women in the UK spend, on average, 41 minutes each day styling their hair. When you add that up over the course of a lifetime, that equates to about two and half years. Two and half years styling your hair.
Put another way: you spend an awful lot of time with your hair styling accessories. So, it goes without saying that you want to be happy with them. It's not just about their practical application, it's not just about how effective they are. You have to like your brushes, combs, hair dryers, hair straighteners etc.

Maybe this explains why many women, when choosing a new hair straightener, don't just plump for the all-singing, all-dancing, latest advance in hair-straightening technology. No, the most popular choice by far are pink straighteners. Why? Because women like them, and it's important for women to like their hair straighteners because they spend as much as two and half years in their company. That's longer than most relationships!

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