Circle of Friends is one of the most innovative and unique brands in the world and is the number one selling children’s range of shampoos in the US. The Circle of Friends brand was developed in 1997 by Eleanor Kearne when she couldn’t find a range of ‘child friendly’ shampoos. Her unique selling point was to include a depiction of a character or ‘friend’ from a different part of the world. Colourfully illustrated, the ‘friend’ tells the child all about life in their part of the world, and includes fascinating facts about where he or she lives and what they do for fun. The end result is a product that encourages kids into the bath or shower and a glimpse into another culture thousands of miles away.

Ordinary hair care products can be too harsh on delicate skin and hair, so all Circle of Friends products are gentle yet effective, maintaining healthy and good looking hair. The products also include a unique ‘lice defence’ product focus, aiming at prevention rather than cure and meaning you can avoid using harsh lice-killing products on your child’s delicate scalp. The Swim range of hair care products protects your child’s hair from the damaging effects of chlorine, maintaining healthy and shiny looking hair.

The unique branding ethos of Circle of Friends hair care products has made bath time fun for millions of children all over the world and giving them a connection with children in other parts of the world. The range has seen its sales grow 400% since 2003, so the concept is proving popular with both parents and children. Now available in the UK, Circle of Friends is bringing a whole new aspect to bathtimes!

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